On-Page Optimization
One must pay attention to things like keyword density, keyword repetition, and keyword proximity. In order to do this, the content of a website will always need to be tweaked, sometimes slightly, often quite drastically. This work is difficult, and typically requires a lot of collaboration from the client. We are really only experts at making documents look good to search engines. Th client know its business.
Last but not least, Google, Yahoo! and MSN use on-page factors in very different ways.
The challenge is to write or re-write documents that will
- maintain their specific message and quality to the site visitor
- rank at the top on all 3 major search engines
- use as little compromise on design as possible
- not resort to unethical or questionable short-term tactics.
Link Acquisition
In order to compete on organic search results, it is critical to spend time creating a strategic link acquisition plan which will grow your site's link popularity. The plan needs to consider link trades, one way inbound links, and one way outbound links. Who will be your link partners? What will be the terms of the exchange? How will the deals be monitored? Most of all, who will handle this most critical component of your search engine marketing effort?
We have built the tools to make this kind of job much more efficient. Our software monitors thousands of links for any number of factors. For example, it verifies that the sites that link to yours
- continue linking to you
- maintain their own link popularity
- maintain their integrity
- don't become huge link farms
- don't bury your link deep in their site
Site Architecture and Internal Links
Internal Links
Links, how they are generated, displayed, and what they actually say (the link text, or anchor text) are a critical component of today's search engine algorithms. One of the first sources of links that any site will find is its own internal linking structure. Some sites take advantage of this. Their architecture maximizes their site's internal linking potential, which in turn gives them an important edge on the competition.
Architecture
Most sites however were not built with search engines in mind. Splash, Flash, DHTML, Javascript, graphical navigation bars, frames, most sites use one or many of those, and most have serious problems ranking in search engines, in fact, many don't even have a site map and don't get crawled by the search engines' spiders at all.